Ford Regrets Not Moving Fast Enough on Environmental Opportunity, Styling

Ford Motor Company CEO Bill Ford Jr. said last Thursday that they were unable to get an opportunity to regain the initiative in response to environmental concerns, as well as his style sedan it expects flat in recent years. With this, he regretted that it does not move faster. He said that, as Ford Motor Company tried to abandon confidence in vans and sport utility vehicles in which it had really high incomes, has not been sufficiently aggressive in setting his style of passenger cars. According to him, his company has not much to be explored in recent years. He said that they were not bold enough they got back into the car business. Bill Ford Jr., who is the great-grandson of Henry (the founder of the company) has extravagant five-year tenure as executive director of the automaker. Therefore, his comments were completed its public comment when he was speaking to a group of business, political and civic leaders from the reorganization of the USA Automotive industry. Last year, he left the post of chief executive officer with the hiring of former Boeing Co. executive Alan Mulally as his replacement. Bill Ford said that the view that prevails in the USA The auto industry on the environment, its long-term personal interest in environmental causes of what had once stood in the midst of difficulties. He said that some perceive as a crazy radical, when he entered the item on the environment two decades ago, or even five years, many people thought it was a strange. Ford lost the opportunity to make even more when he said that he was grateful that his company has developed a hybrid Escape SUV for his watch and his refined Rouge Assembly plant in a manner that environmentalists are commending their efforts. According to several analysts, Toyota Motor Corporation& 39;s hybrid Prius, a market leader in products, and its reputation for building fuel efficient vehicles that have helped him gain ground in the USA Ford in the market and overtake General Motors Corporation as the main industry & 39; S automaker worldwide. United Auto Workers President Ron Gettelfinger said the GMC, Ford and Chrysler were being imposed on with a reputation for bias not compete on fuel economy. Unfortunately, according to him, there is a misperception that these major automobile manufacturers in Detroit only makes gas consumers, while Toyota is a division of Greenpeace. On the part of Ford Motor Company, Bill Ford said his company will be more aggressive in terms of marketing in direct comparisons with Toyota and other carmakers. This is to cope with a gap " " perception by consumers, who now avoid their products. Recently, Ford launched an advertisement to compare merger with the Toyota Camry sedan and the Honda Accord. The president said that could be more similar announcements coming. Ford said that its own data show that just pulled equivalent to Toyota. But he added that if asked the average person on the street that reclassification, it is believed that is crazy. He has spent more time in Ford& 39;s long-term strategy and employee satisfaction, and these are passed on to the new president. In the midst of a reorganization, Ford includes cutting nearly 45000 jobs and the closure of 16 plants in North America. This is his way of doing profitable region. About Ford Motor Company Ford Motor Company is an American multinational corporation. Based on vehicle sales worldwide, is the third largest automaker in the world after the leaders of Toyota and General Motors. The creator of the quality of racing performance Ford parts, Ford was the second-ranked automaker in the United States With a 17.5 percent market share, after General Motors with 24.6 percent, but ahead of Toyota with 15.4 percent and 14.4 percent with DaimlerChrysler. This was according to the records of 2006. In 2007, Ford was the seventh American pleasure between different companies based on the Fortune 500 list. This is based on world income amounted to 160.1 million dollars. Headquartered in Dearborn, Michigan, a suburb of Detroit, the automaker was founded by Henry Ford in June 16, 1903. Its brands include Mercury and Lincoln world of the USA, Jaguar and Land Rover of Britain, and Volvo of Sweden. Ford also owns a Mazda control amounting to one third control. Apart from the production of quality products, Ford has been one of the ten largest companies worldwide in terms of revenue.



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