Friday, March 21, 2008

Mazda Establishes its Identity with New Branding, Marketing Strategies

Mazda was innovative, more blatant and stimulatingly branding and marketing of its products in Oman.
As you walk into any Mazda showroom, you will feel the joyful spirit of the company. The rooms have fresh setting of attractive wall-to-wall posters and a completely new look. And to complete the refreshing environment, staff uniforms, badges, silk new stands are well refined.
With the purpose of targeting the public and youth as an icon, Mazda ensures that their identity and presence is felt in the centre of youth hangouts and destinations . Mazda giant posters mesmerize you while walking out of the city center parking or leaving Muscat, Seeb International Airport and moving to the city. A specially designed Mazda poster will also be seen in bowling at Al Masa Mall.
Mazda often puts the emphasis on youth in any aspect.
Mazda again made a distinction appearance during the exhibition of blockbuster Spider 3 in Al-Shatti Plaza. Special posters which were created Mazda 3 cars were present. Inviting the moviegoers to take a view of the cars on display, while grabbing a show of the season the greatest movie, Mazda wrote on the poster & 39; 3 - The best catch ".
By reserves throughout the theater for their customers, Mazda had also organised an exclusive showing of the James Bond hit Casino Royale.
Mazda made use of radio as an important means of imparting news about their models. Radio is an option to the top Mazda for announcement of different promotions, radio slots to give away prizes or simply gaining attention for their promotions under way. As a matter of fact, during the promotion of Spider 3, Mazda gave two tickets as prizes for correctly answered questions about air.
As regards road shows, Mazda has always been more than just a car, since tries to be more Peculiar. Earlier this year, he was the first car brand in Brazil to have a Valentine& 39;s promotion, where a brilliant display of snazziest red Mazda cars in Oman made the spectacular environment. Mazda recently organised a series of road shows in different popular Lulu Hypermarket outlets Oman.
Based throughout your brand DNA, Mazda often comes forward for sponsorship of events that still emphasizes its qualities. Mazda Due to the unique style, which became the exclusive presenters for the Power Walk event, which was held recently. This one-of-a-kind event had corporate hot shots foot of the ramp with its partners, exuding creations by Hemant Trivedi, a renowned Indian fashion designer.
Annurag Chawla, Mazda & 39; s Brand Manager, said that a brand is the collection and implementation to a comprehensive marketing program. And in this modern era, when the competition is very strong, has to be above the rest to be recognized, appreciated and patronized. With that, she concluded that the building needs creative thinking to mark out. She also said that his company& 39;s philosophy is that convert into its new corporate image and marketing strategies.
About Mazda Motor Corporation A Japanese car manufacturer that is based in Hiroshima, Japan, Mazda Motor Corporation is a manufacturer of quality, top of the line, and security designed pieces as Mazda mirror.
In besides that, Mazda also is a known producer of various types of vehicles and their parts.
The company is expected to produce 1.25 million vehicles annually, from 2006. Among Japan, Europe, North America and Latin America, sales will be evenly divided.
Mazda & 39; s 33.4% control of interest is controlled by Ford Motor Company. rowena ruthann



Bookmark it: del.icio.usdigg.comreddit.comnetvouz.comgoogle.comyahoo.comtechnorati.comfurl.netbloglines.comsocialdust.comma.gnolia.comnewsvine.comslashdot.orgsimpy.com

No comments: